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Sweet Dreams Watermelon Swirl
Our latest addition to the overnight lip mask family! Packed with juicy ingredients to soothe, hydrate and restore!


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The Latest from W7
Blushing on Love Pop!
We’re blushing over our perfect all-in-one product to bring a fresh, radiant glow to your look.
Learn moreSweet Dreams With Watermelon Swirl
Our latest, juiciest flavour will hydrate and restore your lips for a soft and smooth pout by morning!
Learn moreDon’t Miss Out: W7’s January Sale Is Here!
It’s a new year, and we are kicking off 2025 with an irresistible treat for all makeup lovers: the January Sale!
Learn more
Our Mission
High quality cosmetics at an affordable price.

Free uk delivery
On all orders over £10 - Orders will be processed within 3-5 working days.

Cruelty Free
W7 has never tested any of its products on animals.