The cruelty-free Brand’s tagline of “Who Will You Be Today?” encourages experimentation and self-expression with no limitations.
W7 is inclusive and open to all – from beginners and teens, to adults and makeup geeks!
The latest from w7
Just a Sweet Little April Fool's
Oops! You Got Us! The Chocolate Lip Mask Was a Joke... But Here's a Sweet Deal for You! Happy April Fool's Day! We know you’ve been eager for our Chocolate Lip Mask... And we were SO excited to share it with you but... The Chocolate Lip Mask isn’t real (at least not yet!), and we hope you aren't too disappointed. Whilst our lips might be kissing goodbye to that product for now, we love that you’ve been a part of our little joke. We love the excitement you’ve shown, and as a thank you, we’re offering you a 10% discount on your next purchase for 24 hours only! Whether you’ve been eyeing our existing lip products or have something else in mind, now’s the perfect time to treat yourself to something sweet (we're sorry it won’t taste like chocolate). Use code APRILFOOLS at checkout to receive 10% off your next order! The chocolate lip mask might be a fantasy for now, but with our actual lip care products, your lips can still feel like they’ve had the sweetest pampering.
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W7's Ultimate Hydration Boost
Glow up with W7's Skin Quench! A range of 4 must-have skincare products!
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Blushing on Love Pop!
We’re blushing over our perfect all-in-one product to bring a fresh, radiant glow to your look.
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Our Mission
High quality cosmetics at an affordable price.
Free uk delivery
Orders will be processed within 3-5 working days.
Cruelty Free
W7 has never tested any of its products on animals.