Official W7 Mission Statement

We strive to fulfil our mission by:

• Minimising unnecessary, costly marketing and advertising expenditure
• Creating innovative, eye catching, and desirable packaging
• Creating cosmetic products of high quality
• Always striving to improve and better our brand and product offer
• Being at the cutting edge of trend

Our Values

• We use the finest quality ingredients available
• We manufacture products that are safe and kind to the user
• We follow and adhere strictly to all relevant regulatory compliance in all territories where we sell our products

Our Ethics

• We do not test our products on animals regardless of the regulatory requirements we encounter
• We always seek the best value and quality from every constituent ingredient
• We endeavour to ensure that all our suppliers mirror our values and understand our principles

Our Ethos - Who will you be today?

• W7 gives it customers the ability and the flexibility to style themselves based on who they want to be.
• W7 engages its customers by interacting with them directly using a variety of Media platforms
• W7 enables its customers by making product available through direct and third party sales
• W7 empowers its customers by seeking their feedback, interaction and views